9 Types of Blog Headlines From the Experts
posted 5 years ago

Headlines are the most important thing to getting someone to read your posts. A good headline with pique a prospective reader’s interest and make them want to read more. Think about it: Your post’s headlines will show up on your blog, search engines and social media like Facebook and Twitter – often as just the headline and a link to the blog. So it’s important to make sure you get the title perfect. After all, you’re competing with lots of other content out there.

All you need is some practice and to start paying attention to headlines that you want to click on. You’ll notice the good ones tell you quickly what you will learn from reading the post. If they are misleading, you may click on the link to the post, be disappointed and never return to the blog.

They often use an element of intrigue, so even if you weren’t interested in the topic, you may really want to know the answer (ex: “Which State Has the Most Start-Up Hustle? You’ll Never Guess”).

Blog headlines should not be so boring that people will be discouraged to click on them. Readers may assume the post is also dull and then really have no desire to read it.

I spent hours scanning posts from the best bloggers out there and came up with 9 types of headlines that stand out among the rest.

  1. Pique curiosity: “Your Out of Office Message Stinks” from Chris Brogan or “Where Most Got Social Business ALL Wrong, Including Me” by Michael Brito or “You Won’t Believe How Insanely Detailed This Guy’s Fictional Maps Are. Seriously.” by Wired
  2. Use numbers, especially odd numbers: “25 Brain Lubricants to Generate Content Ideas” from Barry Feldman or “Seven Tips for Shifting a Mindset in Your Organization” by John Butman
  3. Choose strong verbs: “4 Tips to Fuel Your Instagram Campaign to Success” by Brian Zuercher or “7 Ways to Survive Gmail’s New Promotions Tab” by Copy Blogger“ and Everything You Need to Know to Dominate Local Search” by Rebecca Churt
  4. Call out your target reader: “For Small Businesses: When Is the Best Time to Start Building Your Social Networks?” by Lee Odden
  5. Use the tried-and-true ‘How To…’ formula: “How to make a good first impression” by Penelope Trunk or “How to Prevent Your Business from Becoming an Embarrassing Failure” by Copy Blogger
  6. Turn your readers on their heads: “How to Kill Your Website” by Jonathan Crossfield
  7. Use analogies: “Content Is Fire and Social Media Is Gasoline” by Jay Baer
  8. Ask questions (that you answer or that make your readers think): “Why Don’t Banks Innovate?” by Snarketing 2.0 or “Do Your Customers Feel Ignored?” by Jane Bromley
  9. Be concise: “Questions Are Easy. Listening Is Hard.” or “Work. Life. Blend.” By Jonathan Fields

I wonder how many people got distracted by these blog headlines while reading this list. If you did (and came back) that’s okay. It only means the headlines worked to pull you in. And there are many more out there that we could spend time exploring. I encourage you to see what resonates the most with your readers/target audience. What gets the most click-thrus, re-tweets, favorites, comments and likes?

Great content is equally important. Once you get them to your post, make sure you have helpful and compelling information in your post that makes them want to stay.

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