Turbo Chef

Turbo Chef ovens are used in everything from Subway Restaurants to Starbucks. We enjoyed working with this fortune 500 brand to establish a hard hitting web presence.

the build
Since 1991, TurboChef Technologies, Inc. has pioneered the world of rapid cooking. With innovation and top performance in mind, TurboChef has redefined cooking efficiency by designing rapid-cook ovens that are versatile, user-friendly, and save energy. TurboChef ovens cook faster and produce consistent results without compromising quality.
In early 2018 Turbo Chef was seeking out a design and development company that had both the skills to design a beautiful website and the skills to create some complicated functionality including searches, ecommerce and more. 422 Studios was selected in February and we were live 4 months later.
user experience
Turbo Chef was a complicated spider web of hundreds of pages of content, pages upon pages of products and a jumbled mess of contact information and related data. The first order of business was to simplify everything from the ground up.
We started with a new menu structure, new product layouts, new navigation and a brand new UI/UX design. After settling on the details we chose to build out the site utilizing the Wordpress CMS. We built a fully custom theme for Turbo Chef.
the tech
UI/UX Design We utilized Sketch to create high fidelity design comps and finished with a full InVision prototype, allowing us to get adequate feedback from the client before we ever touched any code. This included a full menu rework and navigation update.
Wordpress Powered Wordpress is an often misunderstood framework. It can be incredibly powerful if it is used the correct way. We created a fully customized theme from scratch, enabling ultra fast loading time and the flexibility that a tried and true CMS platform can offer.
Product System We utilized the Wordpress core to create a fully customize product search system that allows you to drill down through several key attributes in a product to find exactly what you're looking for with ease and speed.