Tech | Written on November 29, 2016 by Darren Houston
Themes… There is so much talk and controversy on why people use them and don’t use them. We are going to talk in detail today about why we use custom themes and WordPress for our marketing website workflow process, and why just buying a theme and slapping your logo into it can be one of the worst mistakes for your website or company.
In the beginning, WordPress was created to be a blog platform. As it grew in popularity, it began to take on more roles. Next thing you know, people are making entire websites with it. Then plugins were introduced, and you could literally make anything with it. Soon, there were page builders and speed plugins and contact form plugins and you name it! The more this went on, the more it became common to purchase pre-built themes from notable places such as Theme Foundry and Themeforest. The main issue then became that creators of these pre-built themes were having to account for WordPress versions and plugin versions etc.., that they had to start including a bunch of bloated code to test for these discrepancies and making sure that every option they included with the theme could be used, which is not true WordPress theme development. Even if you only wanted to use one part of a feature set in a theme, you had to load ALL of the bloated code that goes along with it.
Pre-Built Theme Disadvantage
As I said, the real disadvantage is bloated code and slow load times. This can be very disruptive to your business or reputation. Pulling up a site that takes 7 seconds to load, and then it looks like another website you saw a few days ago with a different logo, is very discrediting. In my previous job, this was a very normal thing. Using the same pre-built theme for multiple sites and changing a few things about it was the norm. I found that customers were more aware of this than we give them credit for. The other problem came in with custom functionality. A lot of customers were wanting to add in custom functionality, and we would spend hours trying to find a plugin that we could rig up to try and meet the requirements. It would have saved us lots of time and effort to just make it ourselves from the beginning. Custom WordPress theme development is an art form, and pre-purchasing a theme is a sure way to get your website penalized for SEO issues, create a slow loading monster and have a site that looks and feels like a million other websites out there.
Custom Theme Advantage
What this means for you
This ultimately is all to say if you are looking to build or have a site built for your business or company, don’t settle and have a company tear apart a theme and try to make it work for what you need. Have a great team utilize custom WordPress theme development to have your site built. Custom projects are typically similar in price, and you can have it built to meet your exact needs. At 422 Studios, the sky is the limit for functionality. We can build anything you can dream up.